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STOCKHOLM – Outerwear brand Isbjörn of Sweden has announced that beyond its fall/winter 2023 collection, the company’s entire product portfolio will be PFAS (perfluoroalkyl and polyfluoroalkyl substances) free. 

PFAS are traditionally used to impart performance properties on garments, such as water repellency, but can be both hazardous to people and the environment.  

“In order to achieve reducing our CO2 emissions by at least 50 per cent by 2033 and becoming net zero by 2045, we need to be fully circular. As well as using only recycled or biodegradable materials and working with renewable energy, becoming completely PFAS-free has also been a key objective for Isbjörn,” said CEO Maria Frykman.  

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