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VANCOUVER – Canadian footwear start-up Grounded People, which uses only recycled, vegan materials in its products, has secured CAN$2.5 million in funding from Vancouver’s Right Season Investments Corporation.  

The shoe brand, launched in late 2021, believes the capital will help it further assert itself in the ‘sustainable’ footwear space, which analysts predict could be a CAN$13.3 billion market by the end of the decade.  

Max Justus, Grounded People’s CEO and co-founder, commented: “This investment will enable us to grow our team further, expand our retail and online presence, target international markets and continue building a robust product portfolio that simply and cost-effectively protects our customers and the planet on which we reside."

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