AMSTERDAM – Fashion for Good (FFG) has expanded its Sorting for Circularity project to the USA in a bid to better understand the country’s textile waste composition.
In collaboration with brand partners Adidas, Inditex, Levi’s and H&M, the 18-month initiative’s findings will inform decisions on where investment is required to scale collection, sorting and recycling infrastructure.
Katrin Ley, FFG’s managing director, commented: “We are excited to be taking the Sorting for Circularity Project into new territory and entering the North American market. After successful initiatives across such large regions as Europe and India, the US presents a great opportunity for innovation and circularity considering the volume of the consumer market and post-consumer textiles landscape.”
