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MEMPHIS - French fashion retailer Kiabi has become a member of the US Cotton Trust Protocol as part of its bid to ramp up its sustainable sourcing strategy.

Membership of the protocol will be used to bolster the group, which operates a network of more than 570 outlets across 25 countries, as it looks to increase the percentage of its products made using sustainable fibres from its current level of 72% to a target of 100% by 2025.

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