If it’s true that you know who your real friends are when the chips are down, then Nicole Rycroft, the founder and executive director of Canopy, is a real friend of Renewcell, in particular, and the next gen materials sector in general, after Rycroft came out quoting Churchill and with all guns blazing within hours of the Swedish textile recycler issuing the profits warning that was to cost the firm’s CEO Patrik Lundström his position.
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