Renewcell – when risk doesn’t equal reward

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With the deadline for offers for bankrupt textile-to-textile recycling pioneer Renewcell less than 48 hours away, Ecotextile News editor John Mowbray argues that the Swedish company’s collapse was down to a failure by brands, investors and the company’s own business plan.

“So how do we share that risk going forward? And how do we make sure that for other innovators, they’re not going down the same path as Renewcell?”

With the deadline for offers for bankrupt textile-to-textile recycling pioneer Renewcell less than 48 hours away, Ecotextile News editor John Mowbray argues that the Swedish company’s collapse was down to a failure by brands, investors and the company’s own business plan.

“So how do we share that risk going forward? And how do we make sure that for other innovators, they’re not going down the same path as Renewcell?”

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