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AMSTERDAM - The Dutch Denim Deal sustainability initiative has confirmed the successful completion of its initial targets and announced the international roll-out its next phase to improve sustainability in the denim industry and “make recycling the new normal”.

Launched by the Dutch government in 2020, signatories which includes brands such as Mud Jeans, Scotch & Soda, Kuyichi, Kings of Indigo, 247 Jeans and Garcia committed to using at least 5% recycled content in their jeans, and to collectively produce three million pairs of jeans with 20% post-consumer recycled content by the end of 2023.

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