Why brands should go with the flow

Water and textiles have gone hand in hand since the very beginning of the textile industry – whether it’s rain for crops, crops for fibre-producing animals, retting of bast fibres or water to transfer colours to fibres and fabrics, textiles and water have been inextricably linked for centuries.

I live about one mile away from what is considered the birthplace of the industrial revolution, Sir Richard Arkwright’s spinning mill in Cromford, that was the first ‘mass production’ factory in the world to be powered by a water wheel.