Viscose and lyocell shifting from reliance on forest pulp

“Did I ever think we’d get to this point? Not necessarily,” admits Canopy founder and executive director Nicole Rycroft as she reflected on the 10th anniversary of the environmental non-profit's Hot Button Report.

“Oftentimes we’re told that supply chains change over decades, slowly, and that you have to be patient. I think what we’ve seen with Canopy’s style of work and with Hot Button — especially with this 10th edition — is that supply chains can change in years, even in real time.”