Textile recycling pioneer adopts an innovative pricing model to overcome one of the key challenges which sank Renewcell
STOCKHOLM – Textile recycling pioneer Circulose has developed a new commercial strategy, in collaboration with Fashion for Good and Canopy, to accelerate the industry’s shift to next-gen materials.
It is designed to minimise the "premium price" it has to charge for its pulp which it produces from cotton waste, and which is turned into man-made cellulosic fibre by partner manufacturers.
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