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KINGSPORT – Naia, the new wood pulp-derived cellulosic fibre from US chemical and fibre producer Eastman, has been incorporated into Australian swimwear brand JETS’ latest collection.

The fibre, which has been awarded FSC and PEFC Chain of Custody certification and is also certified as ‘biobased’ under the USDA BioPreferred program, is said to have been selected by JETS for its perceived sustainability edge of rival materials.

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