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MANCHESTER – The Advertising Standards Authority (ASA) has ruled that a Faux Fur Pom Pom Jumper sold by online fashion retailer Boohoo breached its code by allegedly containing real animal fur mislabelled as fake.

The issue came to the ASA’s attention after Humane Society International challenged whether the ad was misleading as it believed the fur to be real – something which independent tests corroborated.

Boohoo had subjected the product to internal quality control testing, which it is believed to have passed, but has removed the item from sale following the complaint and has stated it will not place further orders with the supplier in question.

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