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BRUSSELS - Despite the best efforts of circular fashion advocates to scale up the implementation of sustainable business practices, visions of the future remain clouded. Until now, perhaps, as a new report lays out ambitious, detailed plans which may serve to fast-track success. 

The European Sustainable Business Federation’s (Ecopreneur) Circular Fashion Advocacy 2019 - a Strategy towards Sustainable Fashion in Europe presents a pull-no-punches look at the current state of European fashion and how it’s crucial that the industry becomes more circular.

“The current system for producing, distributing and using clothing operates mostly in a linear way, following the take-make-waste model. Large amounts of non-renewable resources are extracted from the earth to produce clothes that are often used for only a short time, after which they are discarded rather than reused or recycled. This is damaging the environment faster than it can recover.”

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