SYDNEY – A survey conducted by YouGov has found that one in three Australians prefer fashion brands which prioritise animal welfare.

Commissioned by animal charity Four Paws, the research revealed that 75 per cent of respondents are concerned about the use of fur in the fashion industry, whilst 66 per cent are concerned about exotic leather such as crocodiles and snakes, 55 per cent about materials from cows and sheep, 54 per cent about down and 39 per cent concerned about the wool industry.

“The opinion poll results demonstrate the need for the fashion industry to make animal protection a priority, not just for the animals, but for the industry as a whole,” said Four Paws Australia’s head of communications Elise Burgess.

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