MUMBAI – A new project has been launched by 16 leading brands to reduce the environmental impact of the fashion industry in India.

Project SU.RE (Sustainable Resolution) was launched at the Lakme Fashion Week in Mumbai by Indian Textiles Minister Smriti Irani who described it as historic.

Irani said: "Never before have 16 of the biggest brands of India come together to save the earth. The combined industry value of the 16 signatories to the resolution is around 300 billion rupees (US$4.2 billion). Everything we consume, we have to consume responsibly. The step taken today makes for not only responsible business but also smart business."

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