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COSTA MESA – US clothing company Volcom has announced the launch of a new sustainability-focused project in India called ‘Farm to Yarn’.

In partnership with the social enterprise CottonConnect, the initiative focuses on growing certified organic cotton that’s traceable back to the farm of origin, while also providing education programmes for the farmers and the women in the farming villages of Maharashtra and Madhya Pradesh - the locations from which the cotton was sourced.

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