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NEW DELHI – The Cotton Corporation of India (CCI) and the Cotton Textiles Export Promotion Council of India (TEXPROCIL) have signed a memorandum of understanding (MOU) and will endeavour to promote the branding and traceability of cotton produced across the nation.

The announcement was made at a recent conference attended by representatives of India’s Ministry of Textiles, which said that the agreement would go “a long way towards strengthening the textile sector”.

Work will focus on three pillars: traceability, certification and branding, and is expected to ensure that “cotton farmers get their due in the world markets”.

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