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LONDON - Consumers in the UK are concerned about making fast fashion more sustainable - but think the responsibility rests with brands rather than changing their own behaviour, according to a new survey.

Streetbees, the global intelligence platform, questioned 1,552 people across the UK on their attitudes towards sustainability in the fashion industry.

More than half of respondents rated sustainability as 'important' or 'very important' to them when buying clothes but only 13 per cent felt consumers had a role to play in driving the industry forward.

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