LONDON - A new campaign aimed at boosting consumer understanding of organic cotton and the benefits it brings to the planet is to be launched next month.

The campaign, run by Soil Association Certification in partnership with environmental charity Hubbub, aims to raise awareness of organic cotton at a time when concern about the environmental impact of the global fashion industry has never been higher.

It will be launched with a pop-up installation, featuring a giant 2,457-litre water droplet, at the Westfield London shopping centre, in Shepherd’s Bush, London, on the 3rd and 4th October.

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