Social Media Twitter Facebook Linked In RSS Feed Podcasts

LONDON - Adidas has launched a new recycling initiative in the UK, entitled Infinite Play, in which customers are incentivised to pass on their old sportswear instead of sending it to landfill.

The global sportswear brand is working with social enterprise Stuffstr, the London Waste and Recycling Board (LWARB) and QSA Partners on the service which customers access through the Adidas app and which allows them to trade worn or unused Adidas gear for e-gift cards and Adidas Creators Club loyalty points.

The Stuffstr system, which can be integrated into any retailer’s app or website, allows customers to sell back their unwanted clothing for store credit, regardless of condition, creating a closed loop, circular economy solution for the fashion industry.

Why Subscribe ?

Back Issue Archive
Other Publications from MCL News & Media

Interested in advertising?

Simply give us a call

Sales: +44 1977 708488

Or if you prefer email, click on the button below and we'll get back to you asap