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AMSTERDAM - Dutch jeanmaker Denham has partnered with Italian denim mill Candiani to launch what it claimed to be the world’s first biodegradable, stretch denim created using plant-based yarns.

The new denim is made from organic cotton wrapped around a natural rubber core and claims to be free from plastics and microplastics “without compromising elasticity and recovery properties”.

A key component is Candiani's patented, plant-based 'Coreva Stretch Technology', which was created after mill owner Alberto Candiani had the idea to create a new, natural rubber yarn while shopping for salami at his local delicatessen in Milan.

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