STOCKHOLM - Retail giant H&M has announced that it is to start selling clothing made with Re:Newcell's Circulose fabric which is created from up-cycled clothing and fashion waste.
H&M, which has been a minority investor in the Swedish recycling company since 2017, will become the first retailer to sell clothes made from the circular fabric, though the company says it won't disclose the volumes of Circulose fabric it plans to use.
Circulose is made from 100 per cent recycled clothing and garment production waste. For H&M, Re:Newcell is creating a blend up of 50 per cent Circulose sourced from upcycled cotton jean fabric and 50 per cent viscose sourced from FSC-certified wood.
