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STOCKHOLM - H&M has entered into a five-year agreement with Swedish recycling innovator Renewcell to replace virgin fibres with recycled textiles in garments at scale.

By the end of the deal, Renewcell will be providing H&M's suppliers with 10,000 tons per year of its Circulose material which is made from 100 per cent recycled cotton and viscose from used clothes.

H&M introduced Circulose in its SS2020 Conscious Exclusive Collection but the new agreement - said to be an industry first - will be the first time it has been used at scale, according to the partners.

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