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LATHAM – Patagonia will be the first apparel brand to use Primaloft’s P.U.R.E (Produced Using Reduced Emissions) manufacturing technology, as it launches the latest iteration of its Nano Puff jacket.

Introduced in November 2019, Primaloft's P.U.R.E technology uses air, as opposed to heat, to stabilise insulation during the thermal bonding process, reducing COby almost 50 per cent.

“It’s very appropriate for Patagonia to be our first partner using P.U.R.E.,” said PrimaLoft president and CEO Mike Joyce. “For over ten years, we’ve collaborated with Patagonia to make each iteration of the Nano Puff even more sustainable than the last. Four years ago, this meant turning a critical eye toward our manufacturing process. Through four years of research and development, the concept for P.U.R.E. was born.”

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