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MUMBAI – The 16 fashion brands and retailers which last year partnered to launch the SU.RE (Sustainable Resolution) project at Lakmé Fashion Week in Mumbai have come together for the first B2B workshop focused on establishing short- and long-term sustainability targets.

Signatories including Aditya Birla, Levi’s and Bestseller have agreed to a five point plan with the ambition of first understanding the environmental impact of their products, utilising more responsibly sourced material, ensuring supply chain traceability, communicating efforts to this end more effectively, and making a significant percentage of their supply chains more sustainable by the year 2025.

“The agenda of the first SU.RE workshop was to persuade some of the top brands to partner together and create a resolution to shift the industry to a more sustainable supply chain. This would be a very crucial first step in making the world slightly cleaner and slightly better for the future generations,” said Rahul Mehta, chief advisor of the Clothing Manufacturers Association of India (CMAI), which hosted the event in tandem with IMG Reliance.

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