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LONDON – Findings from a new British consumer survey indicate that sustainability isn’t high on the agenda of shoppers, as the brands they believe to be least sustainable boast the highest sales growth.

Consultancy firm GlobalData has surveyed just 2,000 shoppers, asking them to rank a handful of high street brands and retailers based on which they reckon to be overall the most and least sustainable.

Whilst the likes of Marks & Spencer and John Lewis topped the charts, these businesses have failed to register sales growth of more than five per cent in the past year, comparative to the likes of Boohoo and JD Sports which go from strength to strength despite their perceived inaction in this space.

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