TRENTO - Italian outdoor clothing and footwear brand La Sportiva has donated a fifth of its Black Friday sales to a nature conservation group for the third year in a row.
The company donated €4,400 (US$4,840) - 20 per cent of its revenue over the entire Black Friday weekend - to the European Outdoor Conservation Association (EOCA).
EOCA, of which Ecotextile News is a long-standing member and supporter, said the money would go towards the conservation work it would be supporting during 2020.
