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LONDON – Luxury apparel brand Hugo Boss has launched its first completely animal-free men’s suit, certified with the PETA-approved Vegan logo.

Developed for Boss’ spring/summer collection, the suit uses certified organic linen in a move away from conventional wool.

PETA has unearthed systemic cruelty to sheep within the wool industry having investigated more than 100 shearing operations across four continents. Its exposé found evidence of rough treatment and bloodied wounds.

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