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LONDON – To coincide with Earth Day, luxury fashion brand Burberry has today announced new developments at the firm which reaffirm its commitment to progress on the sustainability front, aligning with its Responsibility Agenda to 2022.

The company has launched a ReBurberry Edit, comprising 26 styles from its spring/summer 2020 collection, crafted with ‘sustainable’ materials; and has also introduced a new labelling scheme for select product categories in a bid to highlight to consumers the work it’s undertaking to reduce its environmental impact and improve social standards for those in its supply chain.

“At the half-way point of our Responsibility Strategy to 2022, we remain dedicated to delivering tangible progress against our social and environmental targets, and our holistic, product-focused sustainability programmes are central to this,” commented Pam Batty, vice president of corporate responsibility at Burberry.

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