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LOS ANGELES – US denim brand Boyish Jeans has partnered with blockchain transparency platform Retraced to map the production of its apparel.  

Now, customers can gain assurance of Boyish’s sustainability credentials by clicking on products via the brand’s website – which details supplier information and corroborates any assertions the company makes.  

“As a sustainable brand who is already completely transparent, we realized that we could be even more transparent about our supply chain specifically. Incorporating Retraced's technology into our website will provide those key details and will arm our customers with even more information about the purchase decision they have made,” says founder and creative director, Jordan Nodarse.  

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