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LONDON – Lee Jeans has partnered with department store Selfridges to launch a pop-up store selling garments produced using recycled and organic materials, and the firm’s water-free Crystal Clear dyeing process.

Called ‘Lee’s For a World That Works (FWTW)’ platform, the pop-up aims to draw more eyes to more sustainably-made clothes. This ambition ties in with Selfridges Project Earth initiative too, with the retailer recently announcing that it’s “launching new ways of shopping”.

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