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VANCOUVER – Ahead of Black Friday, environmental NGO Canopy has announced that a new cohort of companies including fashion brands and retailers have joined its Pack4Good initiative, which challenges signatories to adopt more sustainable forms of packaging by 2022.

Fashion firms Stitch Fix and Redemption, as well as retailer The Very Group, are joined by cosmetics companies Lush, Beauty Kitchen and Loli, amongst others, in aligning with the initiative.

“In this turn around decade for our planet, the companies that are joining Pack4Good are demonstrating the leadership that must be taken to tackle paper packaging, and scale up low-impact alternatives,” says Canopy founder, Nicole Rycroft. “What better time to strengthen this movement than on the eve of one of the world’s busiest shopping days.”

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