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WAKEFIELD – In the latest Big Closets, Small Planet podcast, founder of the environmental NGO Canopy, Nicole Rycroft, and chief commercial officer of Austrian fibre producer Lenzing, Robert van de Kerkhof, join host Michael Schragger to discuss the critical need for transformative change within man-made cellulosic supply chains if the industry is to protect endangered forests and biodiversity.

Canopy’s recent Hot Button rankings highlighted that 52 per cent of global viscose supplies are now sourced by companies “at low risk” of sourcing from ancient or endangered forests. 

Rycroft lauded the industry’s engagement with the initiative since it kick-started this drive seven years ago. “We’ve seen a phenomenal shift in this supply chain, it’s literally transforming in real time and I think that’s the scale and pace of change that our planet needs. It’s a testament to the engagement and leadership of our brand partners as well as the leadership of viscose producers,” she said.  

You can listen to the full, uninterrupted podcast HERE. 

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