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BRUSSELS – The European Commission (EC) has published new data showing that companies in the fashion industry are guilty of ‘greenwashing’. 

As many as 42 per cent of the 344 claims investigated used exaggerated, false of deceptive terms that could potentially quality as unfair commercial practices under EU rules, the commission found.  

Didier Reynders, Commissioner for Justice, said: “There are unscrupulous traders out there, who pull the wool over consumers’ eyes with vague, false or exaggerated claims. The commission is fully committed to empowering consumers in the green transition and fighting greenwashing.” 

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