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STOCKHOLM - Swedish fashion giant H&M - which has been at the centre of a Chinese backlash against western boycotts of Xinjiang cotton over forced labour concerns - has released a statement on the controversy.

H&M has born the brunt of the consumer backlash in China after pledging not to source cotton from Xinjiang - which meets a fifth of global demand - over fears about the use of forced labour by Uyghur Muslim prisoners.

Online retailers have dropped H&M products from their platforms while Chinese celebrities have severed ties with the company as state-owned media and Chinese netizens instead promote local companies that publicly source from Xinjiang.

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