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LONDON – Fashion retailer Selfridges is expanding the rental service it introduced in-store last year in partnership with the HURR Collective by making it available online.

Selfridges Rental launches online today (May 7), giving shoppers access to a curated selection of new season womenswear, menswear and accessories to rent for up to 20 days.

The move comes as lockdown restrictions in the UK ease, with many analysts projecting an upsurge in demand for categories such as occasion wear, a core offering for most rental players.

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