CALIFORNIA – The Material Innovation Initiative (MII) has published a new report exploring the application of next-generation alternative textiles in the fashion and automotive sectors.
The paper, entitled: Brand Engagement with Next-Gen Materials: 2022 Landscape, provides more than 150 examples of brands adopting innovative solutions, and addresses sourcing challenges that continue to stint the progress of new materials to market.
“With so many next-gen material options now coming to market with increased supply, higher quality, and lower prices, this choice is becoming easier and easier. Ultimately, brands will no longer have an excuse and consumers will hold them accountable,” the report’s authors say.
