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LONDON – Transparency software specialist Provenance has secured US$5 million in funding, which will be used to broaden its customer outreach and improve its technology.  

The company’s Proof Points technology enables brands to use their achievements on the sustainability front as point-of-sale marketing tools, establishing greater supply chain visibility.  

“Provenance is fighting greenwash with transparency tech, and helping brands unlock commercial value from their positive social and environmental impact,” commented founder and chief executive, Jessi Baker. 

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