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HELSTON – Childrenswear brand Frugi has become the first of its kind to join the Circular Textiles Foundation (CTF).

Members of the foundation commit to implementing circular design principles within their operations, enabling garments to be easily disassembled, sorted and recycled at their end of life.

Sarah Clark, Frugi’s CEO, commented: “Sustainability is at the heart of the Frugi brand as our clothes are already designed to grow with children, using reversible prints, interactive appliques, and clothes with extendable cuffs, waistbands, and shoulder straps. Our commitment to eliminating waste is further strengthened by our partnership with the Circular Textile Foundation, especially as the first childrenswear brand to do so.”

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