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KINGSPORT – Specialty materials manufacturer Eastman has partnered with traceability solutions provider TextileGenesis to map the lifecycle of its Naia brand of ‘sustainable’ fibres and yarns.

TextileGenesis boasts a blockchain-based technology through which stakeholders can log immutable product and transaction data, helping customers establish oversight of their supply chains and authenticate the origins of their materials.

“Traceability is fast becoming a key prerequisite to sustainable product offerings,” said Amit Gautam, TextileGenesis’ CEO and founder. “Our partnership with Eastman will create unprecedented supply chain traceability for Naia fibres and filament towards retail brands.”

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