WASHINGTON – The Recycling Partnership, a network of industry experts advocating for a circular economy, has launched the Center for Sustainable Behavior & Impact in a bid to mobilise household participation in reuse and recycling services across the US.
With support from the Walmart Foundation and Milliken & Company’s Charitable Foundation, the facility hopes to tap into the psyche of the average US citizen and identify the barriers to an uptake in recycling, one of which appears to be a lack of confidence in infrastructure.
“Engaging the public means first ensuring that all people have equitable access to recycling services,” said Keefe Harrison, CEO of the Recycling Partnership. “As we reached over 100 million American households, we saw first-hand that there is a critical missing piece. We have a responsibility to make it easy, even enjoyable, for all Americans to fully participate.”