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LENZING – Austrian fibre manufacturer Lenzing has joined the Dutch Denim Deal in support of ‘sustainable’ production practices.  

Launched in November of 2020, the deal tasks signatories with using at least five per cent recycled content in every pair of jeans produced, and to collectively create upwards of one million pairs of jeans with 20 per cent post-consumer recycled content each year. 

Tricia Carey, director of global business development, denim and Americas at Lenzing, commented: “With our drive towards circular solutions and collaboration, Lenzing is pleased to join the Dutch Denim Deal.  As a pioneer for advanced recycling commercialization with Refibra technology, we realise the challenges to close the loop.”

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