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SCOTTSDALE – Some 30% of US based consumers would pay premium for sustainably made apparel, according to new findings from a consumer sustainability survey published by Blue Yonder, a digital supply chain company. 

Other products that respondents said they would most likely pay a premium for are eco-friendly ones that would heavily impact their day-to-day lives with cleaning products (27%), and beauty products (19%) joining apparel (30%) in the top three responses. 

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