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MUMBAI – Indian viscose manufacturer Birla Cellulose has partnered with blockchain specialist TextileGenesis to track and verify the use of sustainable fibres in its supply chain.

Birla Cellulose, the pulp and fibre business of the Aditya Birla Group, aims to help its customers stay onside of new legislation and meet their own sustainability targets.

ManMohan Singh, chief marketing officer for Birla Cellulose, said the partnership followed a successful pilot run of TextileGensis's technology carried out with a global brand.

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