NEW YORK - Noble Biomaterials and Cone Denim have partnered on a new denim fabric that uses Noble's Ionic+ antimicrobial technology to create odour protection for denim garments, reducing the need for frequent washing.
Due to be unveiled later this month by the Mack Weldon brand at the Kingpins Show in New York, the Ionic+ technology is permanently embedded in the yarns, ensuring that the positively charged silver ions inhibit the growth of bacteria and microbes on the surface of the fabric.
