Video: AI satellite project monitors Indian organic cotton

Share
Share

An initiative led by Global Organic Textile Standard (GOTS), working alongside the European Space Agency and artificial intelligence specialist Marple, is monitoring Indian organic cotton crops from space – and assessing the potential of this type of satellite technology for other fashion industry applications.

Jeffrey Thimm, who is overseeing the initiative, discusses why combining AI and satellite imagery can help verify organic farming techniques and try to stamp out fraud.

The full interview with Thimm can be heard in a recent episode of the Ecotextile Talks podcast series.

Share

Recommended

Latest Magazine

Features
Why the EU’s regulatory push for longer-lasting clothes could enrich the wrong industry.
Textile dye recovery is technically real, but experts warn that it risks becoming a costly sideshow.
When profits wobble, fashion brands default on climate, pushing self-issued net-zero targets over the horizon.
News
A new evidence-based review challenges assumptions over organic cotton’s growth.
EU anti-fraud investigators help block the illegal export and dumping of thousands of tonnes of textiles.
SBTi’s new net-zero standard tightens rules on fashion’s climate claims
Opinion
Exclusive: Uzbek cotton cluster boss hails big reforms as human rights campaigners claim exploitation

Other publications from MCL News & Media

Scroll to Top
Logo

Our free newsletter showcases the very best of our journalism, delivered to you twice a week

Advertising
With Us

Help to support the purpose-led work of our team of journalists, international correspondents, and partners – and expose your product or service to our global readership.

Subscribe to our magazine today and receive exclusive online content

Subscribe