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BROOMFIELD - Crocs has launched a new retail takeback pilot programme which will allow customers to give their old shoes a new life either as a charitable donation or through a recycling process.

With the pilot programme initially available in all Crocs retail stores in 10 US states - Colorado, Georgia, Illinois, Michigan, Massachusetts, Minnesota, Ohio, Pennsylvania, Virginia, and Wisconsin - the company will then use its existing partnerships and product developments, such as its Croslite programme, to give each pair donated another use.

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