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BOSTON - Footwear brand New Balance has launched a resale programme which will allow customers to view and shop for pre-owned shoes, including consumer returns and cosmetically imperfect footwear that cannot be sold as new.

Branded as Reconsidered, customers will be able to use the platform to trade in their 'gently worn' New Balance shoes via mail or in-store drop-off and receive a voucher on eligible trade-ins to use toward their next New Balance purchase.

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