Are textile innovators hitting the wrong target?

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Are fashion brands really the best customers for textile innovators, asks Katherine Albertson, a former project manager with a US bio-based materials pioneer.

Renewcell’s declaration of bankruptcy was sad, but hardly shocking. That appears to be the general consensus from textile and circularity experts. Fashion brands are looking for finished solutions that are either technically superior or more affordable than existing textiles.

Are fashion brands really the best customers for textile innovators, asks Katherine Albertson, a former project manager with a US bio-based materials pioneer.

Renewcell’s declaration of bankruptcy was sad, but hardly shocking. That appears to be the general consensus from textile and circularity experts. Fashion brands are looking for finished solutions that are either technically superior or more affordable than existing textiles.

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