Impact per wear – forgotten fashion metric?

Share
Share

The relevance of impact per wear is increasing as faster fashion accelerates and more clothing is discarded earlier. Investor analyst Rogier van Mazijk takes a look at how and why this useful metric is often overlooked.

The significant changes that the fashion industry has undergone are well-known to readers of Ecotextile News. Mass retail and fast fashion, in particular, have introduced a new dynamic over the last few decades, while the industry's latest game-changers are social shopping and ultra-fast online fashion.

Some newcomers from Asia have quickly established market dominance and have enterprise valuations exceeding some of the most well-known “traditional fast fashion” brands, reflecting the direction in which fashion consumption is going.

Share

Recommended

Latest Magazine

Features
Why the EU’s regulatory push for longer-lasting clothes could enrich the wrong industry.
Textile dye recovery is technically real, but experts warn that it risks becoming a costly sideshow.
When profits wobble, fashion brands default on climate, pushing self-issued net-zero targets over the horizon.
News
A new evidence-based review challenges assumptions over organic cotton’s growth.
EU anti-fraud investigators help block the illegal export and dumping of thousands of tonnes of textiles.
SBTi’s new net-zero standard tightens rules on fashion’s climate claims
Opinion
Exclusive: Uzbek cotton cluster boss hails big reforms as human rights campaigners claim exploitation

Other publications from MCL News & Media

Scroll to Top
Logo

Our free newsletter showcases the very best of our journalism, delivered to you twice a week

Advertising
With Us

Help to support the purpose-led work of our team of journalists, international correspondents, and partners – and expose your product or service to our global readership.

Subscribe to our magazine today and receive exclusive online content

Subscribe